The gap between a lead landing and a phone ringing.
That gap is where most of the money goes. Not the script, not the agent, not the price — the two hours nobody noticed.
Someone has to decide who to ring, and that someone is busy.
A form comes in at 9:14. It sits in an inbox nobody owns. Someone gets to it at half eleven, by which time she's spoken to two other companies and stopped picking up.
The usual fix is a spreadsheet and a rota, which works until it's busy — and busy is exactly when it matters. Nobody notices the lead that slid off the bottom, because there's no moment when anyone was supposed to notice.
What the dialler actually does
Set once per campaign, then it runs without anyone minding it.Power mode
The next lead is dialled the moment the last call ends, with a three-second countdown the agent can cancel. It's how five people spend the day talking rather than dialling.
Preview mode
The agent gets the record first and dials when ready. Slower on purpose — worth it for higher-value leads, and for second and third attempts where walking in cold wastes the call.
Both at once
Modes are set per campaign, so one floor can run power on fresh volume and preview on the expensive list without anybody changing a setting.
Priority is yours
A lead source you pay more for, or a postcode you convert better in, can be weighted above the rest — without anyone having to remember to do it.
Retry cadences
How many attempts, how far apart, and when to give up — spread across the day rather than three tries in five minutes.
Callbacks that hold
Promised Thursday at two, to James. It comes back Thursday at two, to James — not to whoever happens to be free.
Wrap-up that ends
A fixed window after each call to pick the outcome and write notes. It counts down and moves on, so nobody sits in wrap-up for four minutes because a lead was awkward.
Outcomes you define
Your names, your colours, and what each one triggers: retry, complete, kill the lead, book a callback, record a conversion. Any of them can insist on notes first.
There is no bottom of the list to fall off.
A lead leaves the queue when one of your outcomes says it should — sold, dead, do not call — and for no other reason. Not because it got old, not because it sank past the last screen anyone scrolled to.
It's also never handed to two people at once. Two of your agents ringing the same customer in an hour is the quickest way to lose them, and it's the standard failure in a room running off a shared spreadsheet.