AIAI Call Intelligence

Utilities and telecoms

You are calling businesses, which changes the rules.

Business energy and telecoms broking runs on contract end dates you can know in advance — and because you're calling corporate subscribers rather than individuals, it's the CTPS you screen against, not the TPS. Almost nobody in this sector explains that difference properly.

01

The date is the lead.

A business on a three-year energy contract is not a prospect for thirty-four of those months and is a prospect for two. Broking floors that work a list by lead age are calling most businesses at the wrong time and reaching the right ones by accident.

The other thing that separates this sector is what happens after agreement. The customer says yes, and then a letter of authority has to be signed, the supplier has to accept, and the commission is paid across the term rather than on the day. The call is the beginning of the revenue, not the end.

02

How leads actually arrive

Contract end-date dataThe defining source. A known renewal window is a reason to call that isn't a cold approach.
Business data listsCold, and the reason CTPS screening is a live operational concern rather than a footnote.
Comparison and broker-network enquiriesInbound, warmer, and usually already speaking to competitors.
Existing customer renewalsYour own book, on a cycle you already know.
Referrals from accountants and trade bodiesLow volume, high trust, long cycle.
03

What goes wrong today

The renewal window is missed by weeks

A narrow window and a list worked in the wrong order means calling businesses who signed with someone else a fortnight ago. The date was in the data.

CTPS screening is treated as TPS screening

They are different registers with different registrants. A floor screening business numbers against the TPS alone has not screened them.

Agreements die at the letter of authority

The decision-maker agreed on the phone and then never signed. Without a follow-up state in the queue, that agreement quietly becomes nothing.

Multi-site businesses get called site by site

Four calls to four managers about four meters, when one conversation with the right person covers all of them.

04

What the product does about it

Callbacks land in the renewal window

A contract ending in eleven months becomes a callback set for month nine, returning to the agent who set it with the history attached.

Suppression and screening records that hold

Your do-not-call list blocks a number across every campaign regardless of who imports it, and each screening run is recorded — which is the evidence that matters if anyone asks.

Post-agreement states in the queue

"LOA sent" and "awaiting signature" can be outcomes that bring the account back automatically rather than sitting in someone's inbox.

Everything against one account record

Multiple contracts, sites and contacts under a single organisation, so the next agent sees the whole relationship rather than one meter.

05

Where compliance sits

This is the one sector on the site where the calling rules themselves are genuinely distinctive, so it's worth being precise. Calling corporate subscribers means screening against the Corporate Telephone Preference Service, which is a separate register from the TPS. Sole traders and most partnerships are treated as individual subscribers and belong on the TPS side — so a mixed business list needs both.

The rest applies as normal: PECR on marketing calls, Ofcom's limits on abandoned and silent calls, and UK GDPR on the data. All of it is written up properly in our compliance guide, sourced from the regulators.

Energy broking carries its own requirements from Ofgem, particularly on transparency of commission to business customers. Ofgem's own material is the source.

Verified from the source

The CTPS is the register for corporate subscribers and is separate from the TPS for individuals.

Corporate Telephone Preference Service

This is not legal or regulatory advice. Your obligations under the rules that apply to you are yours to determine. What we can describe accurately is the calling rules that apply regardless of sector — PECR, TPS and CTPS, Ofcom's limits on abandoned calls, and UK GDPR — which we have researched from the regulators' own material and written up in full.

Read the UK calling compliance guide →
06

A worked example

Illustrative business energy figures, not a customer's real numbers.

Records in the renewal window1,200 a month
Dials4,800cadence across the window
Decision-maker reached14%168
Agreed in principle22%37
LOA signed68%25
Went live with supplier88%22 contracts
Commission per contract£640 across the term

Thirty-two percent of verbal agreements never produced a signed authority. That gap is the cheapest thing to fix on this page and it needs a follow-up queue rather than better selling.

Work it through with your own numbers →

Questions from this sector

Do I screen business numbers against the TPS or the CTPS?

The CTPS is the register for corporate subscribers — limited companies, LLPs, public bodies. Sole traders and most partnerships count as individual subscribers and sit on the TPS. A mixed list needs screening against both, which is the point most commonly missed in this sector.

How far ahead of a contract end date should we call?

That's your commercial judgement and it varies by supplier and product. The operational point is that the date is known, so the call should be scheduled against it rather than left to whenever the record surfaces in a list.

Can Dialspace hold multiple sites under one business?

Yes — contracts, sites and contacts sit against one record, so an agent picking up the next call sees the whole relationship rather than a single meter.

See it on your own leads.

Half an hour with someone who has run a floor. Bring a lead source and a question.

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